Foot Levelers Down by Downtown and Blue Ridge Marathon Announce 2015 Main Music Acts

Big Head Todd & the Monsters and MarchFourth!

Press Release February 21, 2015 – Organizers of the Foot Levelers Blue Ridge Marathon and Down By Downtown Music Festival are once again expanding the schedule in Downtown Roanoke as a part of the 6th Annual event (April 16-18). The weekend of live music kicks off Thursday night at over a dozen venues, continues with a free concert Friday evening featuring MarchFourth!, followed by Saturday’s headliner Big Head Todd and the Monsters.

Elmwood Park Amphitheater in downtown Roanoke (finish line)

Elmwood Park Amphitheater in downtown Roanoke (finish line)

“Each year we try to grow the event,” said organizer Bruce C. Bryan of B2C Enterprises. “The purpose is to draw attention to the developing live music scene in Downtown Roanoke and the partnership with the Foot Levelers Blue Ridge Marathon allows us to draw big national acts to help promote the area. It also gives the visitors to our region something fun to do in conjunction with the marathon.”

Big Head Todd & The Monsters, a national touring act with roots in Colorado, will headline Saturday evening in the Elmwood Amphitheater. This platinum selling group is known for their spirited live show and chart topping songs like “Bittersweet”, “Broken Hearted Savior”, and “Circle”.

New this year is a free concert Friday evening in the Elmwood Amphitheater. The Friday concert is open to everyone and features Portland-based band MarchFourth! – a lively and engaging musical and entertainment act that is sure to draw attention. This 20-person troop will wow you with a show that takes you from the swamps of Louisiana to the gypsy camps of Europe, and through the deepest grooves of American funk, rock and jazz. Add high-stepping stilt-acrobatics and dazzling burlesque dancers, and you have a musical evening you’ll never forget.

“We want musical energy to match the energy of our running participants,” said Pete Eshelman, chair of the Foot Levelers Blue Ridge Marathon.  “Both these concerts will definitely do that.  Adding the Friday free show and building on the success of the G. Love & Special Sauce concert last year, were our priorities and I think we were able to do that with this year’s lineup.”

“The marathon by itself is fantastic, but when you add in national acts like MarchFourth! and Big Head Todd, it helps shine a well-deserved spotlight on the event and all the good it does for the Roanoke region,” said Chris Cummings, Foot Levelers Media and Public Relations Manager.

Big Head Todd & the Monsters tickets go on sale February 25, 2015 at 10am through the Jefferson Center box office and online at  General admission is $22 and special discounted rates will be available to marathon participants through their race registration process.

MarchFourth! is a free first-come-first served concert.  Shows both evenings will start early enough to draw concertgoers to other live music events happening throughout Downtown Roanoke as a part of the Down By Downtown Music Festival.  Local food and craft beers will be featured at both concerts for those who are interested in purchasing them.




With more than 30 live music performances at over a dozen venues throughout the city Down By Downtown (DxDT) is a celebration of Roanoke’s growing music scene. Participating venues host live music April 16-18, many of which are free.  DxDT was organized six years ago as a part of Roanoke’s Creative Connectors Class. Participating venues include The Taubman Museum, The Roanoke Library, Jefferson Center, Martin’s Downtown, The Phoenix, Awful Arthurs, Blues BBQ, Fork in the Market, Blue 5, Billy’s, The Quarter, Flannary’s, Cornerstone, 202 Market, Henry’s Public House, The Pine Room at Hotel Roanoke, 16 West Marketplace and METRO! For the past several years DxDT has partnered with the Blue Ridge Marathon to provide live music acts at the marathon finish line in Elmwood Park.



The Blue Ridge Marathon was created by the Roanoke Regional Partnership to showcase the region’s commitment to making outdoor recreation and environmental stewardship a core component of the Roanoke Region lifestyle. Originally boasted as “America’s Toughest Road Marathon” it has more than lived up to the reputation. Not for the faint of heart, the Foot Levelers Blue Ridge Marathon features the most challenging and breathtaking course of any road marathon in the country and was recently named to The Weather Channel’s “World’s 15 Toughest Marathons” list (#8). Beginning in downtown Roanoke, Virginia and ascending four miles along the Blue Ridge Parkway to the summit of Roanoke Mountain this race will put you in the zone…and all before mile 10!


Foot Levelers, Inc., the world’s exclusive provider of individually designed functional orthotics and other therapeutic products, has been serving healthcare professionals for over 62 years. Foot Levelers supports every step patients take to enjoy fuller and happier lives at work, home, or play.
For more information or to volunteer: | Facebook/DownByDowntown | Twitter@DownByDowntown | |Facebook/BlueRidgeMarathon  | Twitter@BRM26pt2  |



Have Your Marathon Story Told By WDBJ Channel 7

2014 Profiles Featured Dramatic Weight Loss Stories

2014 Profiles Featured Dramatic Weight Loss Stories

As many of you are aware, local CBS Station WDBJ Channel 7 provides live television coverage of the Blue Ridge Marathon.  However, you may not know that they also profile interesting human interest stories during the weeks leading up to race day.

Do you know a runner with a unique story to tell?  Nominate a fellow runner (or yourself…we’re fine with that too)!  They’re not just looking for fast runners, they’re looking for runners with a “story”. So, if you know someone who should be considered send our event manager, Julia Boas, an email.

The runner featured in the profile needs to live relativley “local” (within a 1-2 hour drive), so that camera crews can get video footage about the story within the next couple months.

A few examples of 2014 profiles include a couple tying the knot on race day, dramatic weight loss, battles with addiction, bios on returning champions & challengers, and people running for a charitable cause.   Let WDBJ7 tell your marathon story and together we can inspire future generations of runners.

Runner Swag

We know you like swag, and we like giving it to you. We’re constantly on a quest to bring more and more to you so check back often.  But for now, here is what we’ve got in store for 2015:

  • Farm to Feet Blue Ridge MarathonPair of the brand new Farm to Feet sock called “The Roanoke”.  U.S. made with U.S. merino wool.
  • Unique finisher medals
  • Technical short sleeve event shirt
  • Free event photos…no paying for your race photos!
  • Complimentary beer at the post-race festivities
  • Free concert Friday night
  • Live music at post-race festivities
  • Discounted ticket for Saturday evening main concert (TBA)
  • Recovery zone complete with massages
  • Runner-only food tent at finish line
  • 19 aid stations that include a toilet, water, and GU Brew. Certain stations will have food and gels.

Shake Out Run with Zoe Romano


Thousands have climbed Mount Everest. Hundreds have run across the United States. But no one had ever run the route of the Tour de France until Zoe came along. Last May, Zoe Romano made history by being the first person to accomplish this daunting feat. She ran to save the lives of critically ill children through World Pediatric Project.

To learn more about both Zoe’s running and philanthropic journey go to her website at

Where: Meet near the Tennis Courts at River’s Edge Sports Complex in Roanoke
When: Friday before the Blue Ridge Marathon at 7:30
What: An easy 3 mile shake out jog before the big day!

Make sure if you decide to join us that you let us know your coming by joining our facebook event.  You’ll have three whole miles to pick Zoe’s brain about what inspired her to make way on such an epic journey. Plus you’ll be able to loosen up before the real run.

For all you Twitter users…follow @BRM26pt2 and @zoeromano, and use #runblueridge.

Last Minute to add Event Add-Ons

Add a few features to your Blue Ridge Marathon experience.

Pasta Dinner Tickets featuring guest speaker Zoe Romano:

  • Friday (6:30pm)
  • 3rd floor of City Market Building (where registration/packet pick up is)
  • Limited seating (pre-purchase highly recommended).  Unsold tickets will be available at the door on first-come-first-serve basis.
  • $25
  • Learn more and purchase tickets in advance

Real-time pace notification:

  • Notification sent to family and friends every time you cross a timing mat along the course (Start line, mile 5.5 (half), mile 14.6 (full), mile 22.1 (full) and Finish).
  • Only available for full and half marathon runners.
  • $6.25
  • Must register by April 10. There are no onsite registrations for this feature.
  • To purchase this feature follow this link and choose the “Additional Purchase” option.  Use password “BRM1550″ and then add your purchase. Please be sure to use the same name and email that you used to register for the race.

G. Love & Special Sauce Concert:

  • There will be free live music (part of the Down by Downtown Music Festival) from 9am-3pm in the Elmwood Amphitheater (finish line area)
  • A ticketed concert featuring G. Love & Special sauce will begin at 6pm (gates open at 5pm) in the Elmwood Amphitheater
  • Runners may purchase discounted tickets (up to two per runner).  $12 per ticket.
  • April 10 – last day to pre-purchase concert tickets.  Tickets will be noted on your runner bib, and your bib is your ticket into the concert (so don’t forget it). To pre-purchase concert tickets follow this link and choose the “Additional Purchase” option.  Use password “BRM1550″ and then add your purchase. Please be sure to use the same name and email that you used to register for the race.
  • Additional tickets will be available for purchase (if the concert hasn’t sold out) at registration/packet pickup and at the concert gate (show your runner bib to get discount.
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